Brad Van Dyke: Spa

With a background in exercise science and psychology, Brad has always been interested in total mind and body wellness. After working with other brands at the beginning of his career, he decided he wanted to work with Aveda in 2000 because of our dedication to holistic wellness. He started working in one of our spas and came to the institutes in 2005, eventually becoming director of education over all four Inspire Greatness Aveda campuses.

In his new role on the North America Artistic Team, Brad wants to show consumers how incredible Aveda spa treatments and products really are. He™s looking at what is happening in the spa world, what spa social accounts are doing well, and what best practices the Aveda brand can adopt. śMy biggest vision [for this team] is to develop individuals who can be the future voice and cheerleaders of Aveda spa,ť he says. śWe will still have our global team but it™s great to have a North American focus¦ I™m excited for the team to showcase what Aveda spa is all about.ť

During his 19 years with Aveda, Brad has seen what incredible opportunities are possible in the beauty industry when you™re willing to work hard. śAs much as I wish people could have overnight success, there™s a beautiful, long career to be had in the beauty industry if you™re willing to put in the work, time, and hustle,ť he says. śYou need to be a cheerleader for the brand and the industry so you can educate the consumer.ť

For some incredible beauty inspiration, check out Brad on Instagram !

Anne Skubis: Makeup

Anne is a graduate of our esthiology program at Aveda Inspire Greatness. She found beauty as a refuge during some of her most challenging years and enrolled in our school after seeing a commercial on TV. She™s been with us since graduating about 11 years ago, working as marketing director, director of the Tucson campus, and now a director on the North America Artistic Team.

As a director for the North America team, Anne wants to bring more awareness to Aveda™s śAveda makeup is the best!ť she says. śWe™ve had makeup for guests for several years. I want to get the artist network to fall in love with it as much as I have.ť In addition to using these products in our salons and spas, Aveda™s makeup team has gotten to work with models at events like the and , as well as New York and London Fashion Weeks.

Just like all Aveda products, our makeup represents the brand™s dedication to holistic wellness and the environment. With Aveda makeup, consumers can feel good about the products they™re putting on their face. They™re not just beautiful, they™re sustainable. śWe™re caring for the models, guests, and ourselves by using a product that™s good for our bodies,ť Anne says. ś[And] we™re caring for the world by sourcing

Want to see some gorgeous makeup? Follow Anne on Instagram !

Allison Olean: Spa and Skin Care

Allison (Alli) is the admissions team lead at Aveda Institute Provo. After graduating from the esthiology program at our Denver campus in 2015, she went on to work in admissions at the school while also working in a local Aveda spa/salon. After relocating to Provo, she was able to focus completely on admissions. As part of the North America team, Alli will educate people about Aveda’s spa and skin care treatments, products, and programs. “I think I was chosen for the team because I have a unique perspective!” she says. “I’m an Aveda graduate, someone who has experience in both a treatment room and an institute, and I currently serve as an Aveda ambassador. I currently have (and have had) many roles in my career and I feel like I can bring a lot of insight to the team!”

With an intense passion for beauty and broad knowledge of the Aveda products and curriculum, we know Alli will be an excellent asset to the artistic team! “I am absolutely obsessed with both the products and treatments,” Alli says. “I am excited to share why I love them with North America. There isn’t a lot of education or awareness around spa, my goal is to educate, encourage, and inspire.”

Bring some daily positivity into your life and follow Alli on Instagram !

Jude Richter: Spa

Jude Richter joined the Aveda North America Artistic Spa Team in May of 2019. As a skincare educator at he couldn™t be more thrilled to be a part of this spa-focused team! śI love being on the team,ť he says. śWe™re like family. It™s amazing to be able to impact people on such a large scale.ť

Jude has worked in the beauty industry for 12 years and has been with şÚÁĎרÇř since January 2019. He™s passionate about skincare and looks forward to educating others about how awesome Aveda skincare products are. With a solid background in education, we can’t wait to see what awesome things he does going forward. For any aspiring beauty professionals, Jude has this sound advice: śNever give up on your dreams. Have some intention and focus on the process,ť he says. śLet go of results. The results will show up when they are meant to.ť

To learn more about Jude and his love of skincare, check him out on Instagram

Alicia Christus: Spa

Wellness-enthusiast Alicia Christus also joined the Aveda North America Artistic Spa Team in May 2019! She has a background in marketing, but she’s been in the industry since 2005 and worked with Aveda the entire time. śAveda is a lifestyle. It™s an influential brand that changed my life in college,ť she says. śI had an Aveda spa experience that changed my life and knew that I wanted to be part of the brand. Inspire Greatness has been my only experience with the brand and now I™m part of the team! I™m excited to see the brand in a new way at a corporate level.ť

In addition to her role on the Artistic Team, she™s also the guest services team lead at , as well as a part-time yoga instructor. Both yoga and Aveda skincare are centered around holistic wellness and Ayurvedic methods. Alicia is equally passionate about both, which is what makes her such a fantastic asset to this team. ś[My jobs] definitely [all] influence each other,ť she says. śThey build momentum. I love that I can incorporate my yoga into the experience of the facial. When I™m able to get a guest in my room, they™re getting full body moments.ť We can’t wait to see what Alicia’s marketing savvy and knowledge of holistic wellness brings to the table!

You can see more of Alicia™s dedication to overall wellness on her Instagram profile! Follow her .

Get Inspired With Us

Do you want to be part of a innovation, and creativity? Apply to one of the şÚÁĎרÇř! You could follow your goals in beauty while learning from talented professionals like Anne and Brad. Contact us today for program information!

The post We’re Part of the Aveda North America Artistic Team! appeared first on Inspire Greatness.

What is New York Fashion Week?

NYFW is a week long fashion event held in New York City where many of the latest and greatest designers come together and showcase their new styles and creations. All of the beauty industry’s big names will be in attendance. There are runway shows back-to-back and sometimes they happen simultaneously, so there™s never a dull moment.

Attending NYFW is not easy. You can™t simply buy a couple tickets and show up (well, you can but it™s going to cost you a fortune). Most attendants are invited to this prestigious event or gain access because they are members of a relevant news or industry publication, like Vogue or Vanity Fair. For this reason, you may need to have some sweet connections if you plan on going to NYFW.

When is New York Fashion Week?

NYFW is held twice a year. Once in February and again in September. Each time the event lasts for 7 to 9 days and each day is packed full of runway shows and fashion displays for the entire day. It™s basically a week of heaven for those who love fashion and beauty!

History of New York Fashion Week

There is a rich history behind NYFW that dates all the way back to 1943. During this time, fashion industry leaders started an event called Press Week. This event was created during World War II when fashion industry gurus were unable to travel to Paris and bring new trends and styles back with them. Press Week featured designers from the U.S. and gave the American fashion industry a place to strut its stuff.

After many years, Press Week evolved into an integral part of the fashion world and became what is now known as New York Fashion Week. NYFW is regarded as one of the top fashion events and is grouped in the same category as Paris, Milan, and London fashion weeks.

Behind the Scenes

There are a lot of moving parts that makes NYFW work. There are the designers who create what is being showcased, the makeup artists who do the makeup for the models, and the hairstylists who do the hair. There are also the cosmetic brands, like , who provide the necessary products for those makeup artists and hair stylists. All of these people come together to create a week of magic at NYFW.

The Aveda Team

As mentioned earlier, Aveda plays a major role in NYFW. One big way they do this is by putting together a team of talented beauty professionals to work backstage. These pros work feverishly on the makeup and hair of the models. It™s an entire week of non-stop action. This team comes from different places within the Aveda network through a competitive application process. Becoming a member of the Aveda Team for NYFW is an experience that is certain to set you apart from many of the other beauty industry professionals.

One group of candidates for the NYFW Aveda Team are those who attend an Aveda Institute beauty school. At Inspire Greatness Aveda Institute, we encourage our students to apply to be part of the Aveda Team. Working in the fast pace of NYFW is one of the best learning experiences a beauty school student could hope for and our courses are designed to give our students the tools they need to thrive in such a setting.

If you dream of a career in the beauty industry and imagine yourself working backstage, this is one of the best ways to make it a reality.

Joining the Team

Contact us at Inspire Greatness to find out more about what it takes to become a beauty professional and to work backstage at events like NYFW. We pride ourselves in offering amazing opportunities like these for our students to take advantage of. In addition to NYFW, Inspire Greatness students can take part in the editorial remix, London Fashion Week, Beacon, The North American Hairstyling Awards, or a study abroad program. These opportunities are provided to give our students experience and exposure to some of the most competitive beauty industry jobs out there.

Join the Aveda family at Inspire Greatness. We can™t wait to hear from you!

The post New York Fashion Week: What Is It and How to Get Involved appeared first on Inspire Greatness.