“Aveda has been sending artists to fashion week for many years,ť says Sherrie Adduci, Digital Brand Director of Inspire Greatness Aveda Institute Tucson. śOur schools started participating about five years ago. We allow students to send a video application to us to be a part of the experience. Dozens apply from each campus.ť The chosen students will then take online classes to prepare for fashion week. They learn everything they need to know about creating the looks and getting the right vibe.

The Designers

For this fashion week, our students got to work on shows for Roberta Einer, Roksanda, and Ashley Williams London. The looks for all of these lines were natural and undone rather than intense and glamorous.

With a focus on textiles and classic techniques, Roberta Einer designs playful, experimental clothing. The pieces feature are highly detailed with hand-sewn embroidery and embellishments, creating a couture look you won™t see elsewhere.

Roskanda™s cocktail dresses pack a punch. Not only are they vividly colored, but they also have unique silhouettes and interesting textures. This line is feminine, modern, and focused on the strength of women.

This contemporary, quirky line is known for its logos and graphic pop style. With humorous slogans, recognizable images, and vintage shapes, this brand embodies the youthful, fun side of London.

The Fashion Week Experience

About 20 Inspire Greatness students attended Fashion Week with two chaperones, one for hair and one for makeup. Brad Van Dyke, Aveda Director Education and Director of Spa on the North America Team, oversaw the whole event. Sherrie was the students™ chaperone for makeup. She was there to serve as a guide and resource, as well as step in to do makeup when needed. śIt was my first time there. It™s a little bit scary and nerve-wracking, but it™s an adrenaline rush,ť she says. śYou get to do what you love. It goes by quickly and then you wish it wasn™t over.ť

This opportunity was a great chance for our students and staff to meet and work with designers, models, and stylists that they™ve admired on social media for years. śPeople wanted to work with the Aveda brand because of our beliefs [and commitment] to the environment,ť Sherrie says. śThey had high expectations for our students because every Aveda student they™d had before was professional.ť

Aveda Opens Doors

These are the kinds of experiences you can be a. Aveda is respected across the globe for its quality and ethos. That means our students have access to a wide variety of educational resources and training opportunities. If you want a chance to be part of Fashion Week or another exciting event, contact us today. We™d love to answer any of your questions about applying to one of our programs!

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Aveda Institute Denver kicked off their Earth Month events with their Cat Walk for Water on Saturday, April 4 alongside partner salon, La Tierra Salon and Day Spa in which 40 models took the stage and featured hair, makeup and upcycled looks inspired by recycling, composting and pollution. Looks were created by team, students and graduates. The show opened with a special sound healing featuring a drum circle, didgeridoo and chant to invoke the intention to create transformation: the idea that when we come together as a community with a common goal, we can transform and create change. The intention for this show is all about water conservation and supporting local partner, Western Resource Advocates to protect water resources in the West. The show raised $3,000 to go towards Aveda Institute Denver’s goal of $65,000. Aveda Institute Denver Phoenix also kicked off their Earth Month with their Cat Walk for Water and raised $1,800 from their show.

The shows primarily focus on hair and makeup using only Aveda products; however, some models did wear upcycled garments made from various materials like Aveda packaging, Aveda color tubes, paper products, aluminum foil sheets, soda cans, plastic water bottles, post-consumer goods, compostable materials that naturally return to the earth, and materials donated by , a Boulder-based company supplying natural compostable materials like cups, plates, cutlery.

The Provo Institute is changing up the Cat Walk for Water theme with a fashion show called “Fashion 2 Trashion'” featuring designs made out of recycled materials and materials from Kinabuti, a Nigerian-based design house. The show is presented by the team and students on Earth Day, Friday 4/22 at 6 pm. Tickets range from $10-$42. Aveda Institute Tucson will host its Cat Walk for Water on Saturday, 4/23 at 6 pm. The show carries the same theme as Denver and Phoenix but will be hosted at the Arizona History Museum. Tickets are available on Eventbrite.com and range from $15-$40.

All shows support Earth Month partner, . Visit the Inspire Greatness Institutes on Instagram for more pictures from the shows and future show info @inspireaveda.

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